About Us

Can you feel it? We can! It’s the heartbeat of our local retailer. It’s the pulse of our community. We love its rhythm and we are determined to help keep it strong.

Our Story

PivotPoint Retail Solutions, Inc. is a benefit corporation based in California. We value local shopping and locally-owned specialty retailers, who provide incredible service, vitality, and commerce to our communities.

We may have launched in 2020 but we’re far from new. We've been in the retail and marketing business for over 30 years (serving indie booksellers & publishers as The Parable Group). Retail is ever-changing—and so are we! Our retail team has over 250 combined years of experience and we get it! We get the challenges facing specialty retail. We know how difficult the job is, and what it takes to succeed.

PivotPoint is passionate about helping the specialty retail heartbeat stay strong. With POS data integration and cooperative marketing strategies, it’s our mission to ensure specialty retailers can thrive for years to come.

Our Leadership Team

  • Greg Squires

    CEO & FOUNDER

  • Jeff Bruenning

    DIR. of RETAIL SERVICES

  • Sally Ross

    DIR. of MARKETING & HR

  • Ben Zaiser

    MARKETING SPECIALIST

  • Kevin Watson

    DESIGN DIRECTOR

  • Jeannie Bruenning

    SENIOR RETAIL STRATEGIST

  • Michael McCreary

    DIR. of TECHNOLOGY

Our Industry Partners

POS Partners

Meet the Team

In Development

Our Recipe for Transforming Retail Together

We are stronger when we link arms.

Collaboration

We connect people and products to strengthen communities.

Local Retail

We create clarity with trust to transform relationships.

Transparency

Growth Mindset

We must get better every day.