Success Stories
Success Stories - Global Brand
Merrell, a world-class American manufacturing company with footwear products selling in 150+ countries, was seeking to grow its online-to-local presence. The Merrell marketing team identified the opportunity to capture “near me” searches, connect their popular products to ready-to-buy shoppers, and boost sales of their new MOAB 3 hiking boots through local merchants. They needed to get their product ads in front of shoppers near their brick-and-mortar dealers while keeping their marketing ROI in mind. But how?
PivotPoint in Action
Problem - Merrell wanted to increase its online-to-local presence and drive sales through local dealers with a scalable, repeatable campaign.
Plan - Using POS data from retailers nationwide, high-performing keywords were targeted to customers near specialty outdoor shops with in-stock Merrell products.
Payoff – PivotPoint delivered qualified outdoor shopper leads with consistent volume and measurable ROI. Merrell’s local dealers benefitted without any action required.
Success Metric
In Their Words
“PivotPoint ran local search ads for us across a group of our specialty accounts nationwide. Our campaigns delivered an average of 257 local shopper leads for EACH of the 53 participating retail locations. These were qualified leads searching for Merrell products in nearby stores. We’re thrilled—so are our accounts.”
