Success Stories
Waco, TX
The Bear Mountain, a one-stop adventure stop, was looking to attract new customers and boost its sales during the fall months. As a local specialty shop, they wanted to capture “near me” online searches for their core brands such as Patagonia, Birkenstock, Osprey, and Keen. They needed to get their product ads in front of outdoor enthusiasts looking for gear, clothing, and footwear, without any hassle and within budget. But how?
PivotPoint in Action
Problem - The Bear Mountain wanted to attract new customers and drive sales during Q4 without spending too much valuable time or resources on marketing.
Plan - Using The Bear Mountain’s POS data, PivotPoint identified top brands and categories. Keywords reached local shoppers at the exact moment they were looking for outdoor gear.
Payoff – PivotPoint optimized keywords to maximize ad dollars. Qualified sales leads were delivered with consistent volume at target ROI. The Bear Mountain did not have to lift a finger.
Success Metric
“PivotPoint helped me get the word out about my store and products to nearby shoppers within my invested budget. New customers are coming into the store and calling about the gear we stock and the bike services we offer. It’s been fun seeing real results as we head into the important holiday season.”
